I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
To open your eyes and see is a miracle. Getting up in the morning and walking, too. We can take nothing for granted. So much to be thankful for.
Today we celebrate the day of advertisers in Costa Rica, with the country’s advertising agencies becoming the stages of everyone’s creative dreams. On the day of the creative publicists, executive publicists, manager publicists, designer publicists, planners publicists, research publicists, art publicists, producer [...]
Jorge Alvarado, Art Director of Garnier BBDO has brought us a new logo for ASCAP, and with this new design, the successful projection of a more dynamic, up-to-date, fresh and focused association. This new graphic personality was chosen after an internal contest [...]
At the Costa Rican Association of Advertising Agencies, ASCAP, we made the decision to focus on the very essence of our business and therefore, our energies are aligned to detonate the country’s advertising creativity until it becomes world class. The results have [...]
As of Saturday morning, the participations will have a name and surname. This will guarantee a discussion of ideas and proposals, arguments and points of view, among many other factors, of great height, depth and variety. In the context of a place [...]
Reinvent or die. That’s how simple our future is as an advertising industry. But not so simple is the work we must do to avoid continuing to walk in the second option.
A few days ago I was told that someone had been told that I, probably tired of pedaling so much in the life of advertising, had retired and that I now dedicate myself to golf. Honestly, I burst out laughing. And I [...]
Mario Morales is passionate about INNOVATION, and that is where he has focused all the power of his creative and generative capacity. He talks about innovation, gives innovation courses and workshops, proposes innovation and his company is called almost innovation: Innovare. If [...]
In the last week we were visited by students from Ulatina, Fidelitas, Uveritas, Interamericana and UCR, as well as from Tecnológico de Monterrey in San Luis Potosí. A couple of weeks ago, they had visited us from INCAE, a few days before [...]
David Droga, is the founder and Creative Chairman of Droga5. Growing up in a resort town in Australia, David couldn’t imagine anything better than being a ski instructor traveling the world. Ironically it was his imagination that took him overseas, not his [...]
Web2.0 is about relationships and connecting people. It is people collaborating, exchanging, sharing like never before. Because of this, we have to take up the challenge and rethink copyright, identity, ethical variables, intellectual property, rhetoric, governance issues, privacy, commerce, love, family and [...]
