I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
To open your eyes and see is a miracle. Getting up in the morning and walking, too. We can take nothing for granted. So much to be thankful for.
Today we celebrate the day of advertisers in Costa Rica, with the country’s advertising agencies becoming the stages of everyone’s creative dreams. On the day of the creative publicists, executive publicists, manager publicists, designer publicists, planners publicists, research publicists, art publicists, producer [...]
Jorge Alvarado, Art Director of Garnier BBDO has brought us a new logo for ASCAP, and with this new design, the successful projection of a more dynamic, up-to-date, fresh and focused association. This new graphic personality was chosen after an internal contest [...]
At the Costa Rican Association of Advertising Agencies, ASCAP, we made the decision to focus on the very essence of our business and therefore, our energies are aligned to detonate the country’s advertising creativity until it becomes world class. The results have [...]
As of Saturday morning, the participations will have a name and surname. This will guarantee a discussion of ideas and proposals, arguments and points of view, among many other factors, of great height, depth and variety. In the context of a place [...]
Reinvent or die. That’s how simple our future is as an advertising industry. But not so simple is the work we must do to avoid continuing to walk in the second option.
I celebrate advertising that contributes, that says something meaningful, for ideas that inspire and ignite. Standing ovation for messages that make the world a better place. With an extraordinary sense of timing, Messi’s goal yesterday is already an impressive commercial for Adidas: [...]
“I don’t want to be a product of my environment. I want my environment to be a product of me”, is the phrase with which Jack Nicholson begins “The Departed”, Oscar for best film in 2006. What do you think? Here are [...]
With an open heart and with all our emotions connected to the inspiring example of Andrea Leñero, I celebrate the opportunity to share with you this message from the BAC and the life of this wonderful girl. For all of us at [...]
Thanks to Edgar Mora for sending me the link!
We have started a national campaign to save the species that become extinct every day in the Osa, for the trees that we do not want to cut down, for the 2.5% of the biodiversity that is concentrated in our most important [...]
El Financiero published this interview, conducted by Daniela Correa, in June of last year. It was published for the second time in the 2006 compilation that circulated a few weeks ago. The complete interview here: https://www.elfinancierocr.com/negocios/jorge-oller/HOWKVPN5QVAEHL3SL7XJJQFNGY/story/
