I start typing with an overwhelming sense of defeat. Not because the trip I’m about to describe — at the end of August — went badly, but because it feels almost impossible to put into words what I experienced there. No adjective seems big enough to capture what it truly means to live “Burning Man.” […]
The Young Lions shot up blog visits to a record high for any month in the past. Today, May 1st, Happy Labor Day to all.
Below you will find the winning pieces of the 8 finalists in the Young Lions sponsored by La Nación and organized by ASCAP, official representative of the Cannes Lions International Festival. Daniel Arroyo Guevara / Jorge Delgado Jiménez Humberto Ling Romaguera / [...]
In Costa Rica there are only 8 couples left competing to be the representatives of Costa Rica in the Young Lions sponsored by La Nación, Print category, in the next Festival. Their names are, in no particular order: Daniel Arroyo Guevara and [...]
From Knowledge @ Wharton. Kevin Roberts has been CEO Worldwide of Saatchi Saatchi since 1997, and in the space of 11 years has cemented the ad agency’s reputation as one of the most successful and creative companies in the industry. Among Saatchi [...]
I have always preferred the sunrise, and in this message of multiple interpretation, I totally agree with the idea of rediscovering energy. This video comes to us from Saatchi Saatchi Paris.
Imagine a church that you want all week long to go to every Sunday. One that children ask to go to and want to return to, because it is the best time of their week, and one that adults look for from [...]
While Pablo Chaves, Diego García, Paula Guevara and Josué Alvarado return from the Ojo de Iberoamérica with the Bronze for Unicef in Radio, Tribu celebrated one more Triboooo, and in this video a nice summary. I missed not being there one more [...]
GDP in countries is possibly the factor that most directly correlates with attendance and registrations at Cannes, according to historical data, as more than price, distance or country size, when economies are affected, participation is directly affected. With a global economy in [...]
I’m not sure we have such a precise definition for trucho, however, I heard an interesting reference today at the reps meeting in Cannes. The first one, regarding scam ad, or I guess, trucho, refers to those ads that were produced without [...]
