I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
The Young Lions shot up blog visits to a record high for any month in the past. Today, May 1st, Happy Labor Day to all.
Below you will find the winning pieces of the 8 finalists in the Young Lions sponsored by La Nación and organized by ASCAP, official representative of the Cannes Lions International Festival. Daniel Arroyo Guevara / Jorge Delgado Jiménez Humberto Ling Romaguera / [...]
In Costa Rica there are only 8 couples left competing to be the representatives of Costa Rica in the Young Lions sponsored by La Nación, Print category, in the next Festival. Their names are, in no particular order: Daniel Arroyo Guevara and [...]
From Knowledge @ Wharton. Kevin Roberts has been CEO Worldwide of Saatchi Saatchi since 1997, and in the space of 11 years has cemented the ad agency’s reputation as one of the most successful and creative companies in the industry. Among Saatchi [...]
What are we creatives for? What are we communicators for? What are we advertisers for? And in any case, what is the purpose of our existence, whatever we are, or, to put it another way, what do you have in your hands [...]
It is interesting to see the behavior of blog visits, page views and variations. For example, these days there must be some university working with the Buenos Aires Zoo case, because the pieces referring to this client have multiplied. Often an article [...]
Over the course of a few days in Miami, I have disconnected from the blog. It is important to do it whenever, to feel good doing it and even to want to continue disconnecting for the simple fact that it is often [...]
