2025 has been an intense journey full of contrasts. It began with a heartfelt goodbye and ends with my soul more open after the magical and serene family encounters that we usually experience in Escondida. Meanwhile, laughter under a blanket of fireflies outside Kuala Lumpur with my grandson Mauricio, spiritual retreat in Kuchaman, spectacular […]
Bob Isherwood, Saatchi Saatchi’s global creative director, has insisted over the years on the importance of focusing on developing ideas that are bigger than ads. In addition, from his humanistic perspective, he has also been a major contributor to Saatchi’s proposal for [...]
By Rogelio H. Umaña. Guest blogger. Leaving aside the political discussion and the possibility of whether or not this young senator from Chicago will become the next president of the United States, there are several lessons we can learn from “Obamania” as [...]
We could assume a typical position in our country, and convince ourselves that the issue is really one of budgets. We could also say that our ideas are top-notch and that the problem is that clients don’t approve of anything good. We [...]
| View | Upload your own A few weeks ago I came across Rogelio Umaña’s blog with this rich, interesting and valuable Powerpoint document, with ideas and contributions to add to the arsenal of arguments and considerations when working with brands. So [...]
I’ve mentioned it before, and today I can’t stress it enough. Buckingham’s proposal makes sense, is simple and adds up in one direction: put your strengths to work to bring you to your full potential. His series of short films called Trombone [...]
Bronnie Ware has written a book inspired by her experiences among terminally ill patients. “The Top Five Regrets of Those Who Die” is the title of the publication I just ordered. While it reaches me, I transcribe into Spanish the summary that [...]
If you master Flash, program, know Java, CQ5 or HTML5, if you have the conditions, experience, English and geek quality in all its dimension, we are looking for you at Bosz Digital. This coming Saturday, from 10 AM to 2 PM, we [...]
Since I was a child my family connected me with God. During the first 8 years of my life I was always taken to the Methodist church, and from there I have carried with me bases, values and messages that have accompanied [...]
Press Release. San José, January 16, 2011. Walmart Central America chose Tribu DDB as its new advertising agency in the region, in charge of its popular formats: Palí, MaxiPalí, Despensa Familiar and MaxiDespensa. Walmart’s decision is effective immediately, and was confirmed to [...]
You will probably agree with me that we live between poles. Whether you like them or not, whether they shock you a little or too much, whether they attract you or bore you, life goes inexorably between one pole and the other. [...]
Wisdom, by Andrew Zucherman, is a book in my hands that has made me want more gray hair and wrinkles on my face. How wonderful! Age will bring wisdom and all its marks on our faces, yet more importantly, the sensitivity to [...]
