All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
The new Guinness commercial consolidates a tradition of more than
At this time of the year, more than a few of us are looking forward to the end of the year. We are already craving the idea of closing one more cycle and taking time at the beach, the volcano or at [...]
It’s a great move by Google and it’s called Blackle. By using a black Google search screen, the energy savings can be significant. For this reason, I recommend using the black version of Google.
We finished the second round, and as I enjoyed last year, judging for the Ojo de Iberoamérica has been a pleasure. First, because of the organization and gift of everyone at the festival, and second, because of the quality and creative level [...]
Less is more.
Talking about a retail account is indivisibly talking about a focus on women. Whether your business is a store, a hardware store, a car dealership, your custard in the refrigerator at the supermarket, your products on the shelf at the grocery store [...]
I think we came to have the longest name among advertising agencies in the world: Consumer Exceptional Nazca Saatchi Saatchi. Those were important years in the construction of the DDB Tribe of today, because everything has its history and what has been [...]
When you add up the years, you add up the experiences, Chivísima! They say that old dogs don’t learn new tricks, which is why I won’t stop taking notes, living, listening, learning and growing. The key ingredient is some humility, knowing that [...]
Strength and honor. The story of a general who became a slave. The story of a slave who became a gladiator. The gladiator who challenged the emperor. It can be your story and it can be ours. I don’t doubt it for [...]
The B in the DDB brand is for Bill Bernbach, the most important publicist of the 20th century, and whose influence continues to be relevant. No creative advertiser or advertising client should miss this video. From DDB Latina’s YouTube channel.
Today is an exciting day for ideas worth sharing. Dr. Roberto Sasso Rojas and his Technology Research Club (which needs a new logo), presents TEDx Pura Vida for the third consecutive year. As tickets have been sold out for months, if you [...]
