All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
If you are not, let’s assume that you are among the general public, and not a puclicist, advertiser or any media or digital media. So, with everyone leveled up as busy people going about their happy lives, is there anyone out there [...]
Exactly 25 years ago today, Alexandra Franco opened the doors of the Casa de los Niños Montessori in Escazú, the kindergarten that today is called Hometwo. This long journey triggered the modern Montessori movement spread throughout the country in early childhood education. [...]
As customers, we do not have a monopoly on the truth, although we always have the power to decide, to choose whether to approve or reject, to return or leave, to recommend or not, to repeat or discard. I believe that the [...]
Fear paralyzes, curtails, delays, annuls, petrifies, disables. Fear subjugates, subordinates, crushes, stuns and degrades. Fear humiliates, lulls and disarms, fear is a scourge and should not be part of your life. Overcome your fears! Fear is subjective, personal, it is up to [...]
“Disorganized media and advertising clients” This post may sound relevant to media, brands and agencies only. However, for those who are not in these sectors, isn’t it true that we want better advertising, better brands, more value for our money? Who wants [...]
When it’s my birthday is when I think of the story that could be told about me, possibly I’m aiming for too much again if I think something will be said. I guess hopefully someone will say a short phrase, like “the [...]
Here are the complete rules to participate in the Young Lions Competition of ASCAP and LA NACIÓN 2008. If you are between 18 and 28, this is an opportunity of a lifetime. Rules The YOUNG LIONS Competition belongs to the Cannes Lions [...]
Starting tomorrow, ASCAP and LA NACIÓN will become a single cause to encourage more advertising creativity in the country by starting the race to choose the duo that will represent us in the Young Lions Competition at the next Cannes International Festival [...]
This Saatchi Saatchi New Zealand commercial reminds us that not everything is done, especially if we use different angles to innovate and see things from a different perspective.
When you come across a place like Tome Dom, you celebrate the fact that there are still corners of the world that survive the Amazon and Barnes Noble stores on the planet, because they are more intimate, more human, more pleasant. Its [...]
