. Some nights enter our lives quietly and then stay with us forever—unexpected, unforgettable, and impossible not to smile about when we remember them. In my previous post, I wrote about the launch of The Art of Detachment in Madrid a couple of weeks ago—a magical evening surrounded by extraordinary people, where I had the […]
A few days ago I published a note that claims that creativity that wins at festivals is 7 times more effective, according to the Gunn Report. That is to say, advertising creative awards, such as Cannes, Ojo, Volcán or Pregonero, nowadays have [...]
First of all, I remind you of Zanders’ rule #6: don’t take yourself too seriously. Then, the question always jumps to a simple “and what are the first 5 rules?”. The answer then is to be expected: they don’t exist and it [...]
Every day, advertising influences the world intensely, profusely and repeatedly with creative ideas to change the world. The Cannes Lions International Festival of Creativity and the Bill Melinda Gates Foundation know this, and have teamed up to promote the use of creativity [...]
If you are not, let’s assume that you are among the general public, and not a puclicist, advertiser or any media or digital media. So, with everyone leveled up as busy people going about their happy lives, is there anyone out there [...]
Exactly 25 years ago today, Alexandra Franco opened the doors of the Casa de los Niños Montessori in Escazú, the kindergarten that today is called Hometwo. This long journey triggered the modern Montessori movement spread throughout the country in early childhood education. [...]
As customers, we do not have a monopoly on the truth, although we always have the power to decide, to choose whether to approve or reject, to return or leave, to recommend or not, to repeat or discard. I believe that the [...]
Today is Friday the 13th and I’m in Montevideo. I’ve been watching commercials for hours and enjoying this opportunity to judge at the Ojo de Iberoamérica, with the DVD they sent me on my laptop and a Diet Coke without ice, while [...]
The upcoming Volcán, an advertising contest organized by ASCAP, the Costa Rican association of advertising agencies, could be a turning point, a milestone in our creative history, a point to trigger a breakthrough, leaving behind the past and defining together the future. [...]
This wonderful story told in an innocent Iranian production, became a worldwide success with nominations and awards all over the world. It is easy to recognize that big budgets are not needed when an idea is so wonderfully powerful. This film should [...]
Starting Movie Reviews integrated to the blog, I invite you to include your recommendations. On my side and my first, I have to include a story that takes place in Mongolia, unusual, unique and surprising. Its pace is slow, however, it is [...]
In only 6 days of the month of October, A Fuego Lento has received 2,143 visits, with an absolute majority of those visits going to the image of the Truchiles, with a second place in the article It is preferable NOT TO [...]
A friend left today. Lucio: “See you soon, pata, count on me when it’s my turn”. Sincerely hurt by his sudden departure, I send a big hug to his brothers, his parents, his wife, his children, to everyone in his family, as [...]
