All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
In the last week we were visited by students from Ulatina, Fidelitas, Uveritas, Interamericana and UCR, as well as from Tecnológico de Monterrey in San Luis Potosí. A couple of weeks ago, they had visited us from INCAE, a few days before [...]
David Droga, is the founder and Creative Chairman of Droga5. Growing up in a resort town in Australia, David couldn’t imagine anything better than being a ski instructor traveling the world. Ironically it was his imagination that took him overseas, not his [...]
Web2.0 is about relationships and connecting people. It is people collaborating, exchanging, sharing like never before. Because of this, we have to take up the challenge and rethink copyright, identity, ethical variables, intellectual property, rhetoric, governance issues, privacy, commerce, love, family and [...]
With honesty, providing opportunities, being real: And this is how it is defined: A Lovemark is a brand that has migrated from a place in the market, to the heart of a culture. It is a brand that inspires loyalty, beyond reason. [...]
When I started in this business there was a wonderful planning, ordering and direction tool called the Marketing Plan, in my perspective as an advertising agency, under the full responsibility of the client. It was not a calendar, nor was it a [...]
With a referendum ahead for CAFTA in Costa Rica, it is worth remembering the effects of the no vote! Yes to NAFTA! (The video is yet another extraordinary idea by Del Campo Nazca Saatchi Saatchi, Argentina, for Procter Gamble and its Pampers [...]
From a sleepless night: Irremediably I am going to die, although I don’t know when. I will leave everything and only my soul with me. Will I take my memories with me, will I travel with what I have learned? Will I [...]
I always ask for an aisle, open my book, my magazine or my laptop. I take the time of the flight for myself, for e-mails, campaigns, pending issues, strategy or the project waiting for an opinion. And because of this, it has [...]
On Youtube you can find a few one-minute films that are part of an interesting festival for sixty-second feature films. Here is a sample with a focus of key importance for all people living on this planet…
If we are going to have 100 days of on-air advertising with a brand, 25 or 300? How is it possible that we still believe that we can “sell” intelligent people with paid messages focused on superlatives, plastic situations and posed models? [...]
