I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
When I started in this business there was a wonderful planning, ordering and direction tool called the Marketing Plan, in my perspective as an advertising agency, under the full responsibility of the client. It was not a calendar, nor was it a [...]
They sound good, they dare and differentiate themselves from the first moment, they enjoy their talent and enjoy what they do, they share ideas and values, they are not afraid to expose themselves and they show themselves as they are, although for [...]
Yesterday, in a month, the Cannes Festival will begin, and God willing, we will be there with Carlos and Paula to discover what this year’s main creative advertising event in the world will bring us. The week is intense day and night, [...]
In this video we present the report made by Habitat in Teletica, which presents the work of Diego Vargas, Pixelnouveau, in an exhibition made possible thanks to the sponsorship of the Kativo Group, friends of art, color and digital imagination. To Rafael [...]
Agencia Datsun has reiterated its commitment to promote young creatives in the country, with the 4th Nissan Creativity Contest. And the truth is, I think it’s sensational, because let’s be clear: they don’t need to do it, and yet, they promote it [...]
I heard that Volcán has once again broken records with more agencies and pieces registered for its November edition, including agencies from Costa Rica (the absolute majority), as well as the first participations of agencies from Honduras, Nicaragua and Panama. In the [...]
The creative advertising world is more than served with the existing festivals. With a revitalized Clio, a sustained Ojo and Fiap, a consolidated San Sebastian, the NY Festivals, London, Dubai, the Drum, etc., etc., etc., etc. and countless local or semi-regional festivals, [...]
Success is succession. Success is succession. Success is succession. Success is succession. Success is succession. Success is succession. Success is succession. Success is succession. Success is succession. Success is succession. Success is succession. Success is succession. Success is succession. Success is succession. [...]
You must visit ASCAP’s new website, www.ascap.cr, as we hope it will become the meeting point for all advertisers, creatives, clients, media and suppliers, students and all those interested in advertising in Costa Rica and its natural region. A special congratulations to [...]
