2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. . In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Maurice; a spiritual retreat […]
I see you in moments of pain. I see you in the night, when the sun goes out in life. I see you in the light. I see you in smiles and love. I see you in my dreams. I see your [...]
When we talk about Web 2.0, it is difficult to explain its scope and possibilities. In a January 18 article I included a contribution on the subject. This video, however, does it with SIght, SOundand MOtion, and therefore, does it much better. [...]
THIS BLOG SUCKS. GO NEXT DOOR. Yeap, do yourself a favor and betray this blog right now, click the following link and dive into this site: https://innovation.cnbc.com/en/programmes/innovators_iconoclasts/innovators_iconoclasts Later… would you please… come back? Mario Morales, you are a bad influence, because of [...]
The arrogance of the advertising creative shines through when everyone else is square and we are not. When we think that the account executives fall short, or that the brand manager has no idea what needs to be done. It’s arrogance when [...]
After expanding the blog’s bandwidth, since it burst the day before yesterday due to an unexpected excess of hits, this meeting point on the net is back online, more solid and better prepared to receive your frequent visits, contributions and participation. In [...]
We took on the idea as our own in 2001, when in Auckland, New Zealand, Kevin Roberts shared his idea with us. In April 2003, we presented it publicly in an unforgettable presentation at the gray building site of the top floor [...]
With the best Tribe in its almost 20 years of existence, last night the Volcán lent us its stage to receive 14 Volcanes, including the Golden Volcán for Graphics, the Volcán for Best Film and Television Commercial, the Golden Volcán for Best [...]
With great expectation and excitement, as well as admiration and respect for the work of the entire ASCAP team, today is the night of Volcán in Costa Rica, the most anticipated creative advertising contest of the year. Without further ado, before knowing [...]
Although Garnier BBDO wants to repeat agency of the year and jotabeqú wants to regain that status, the truth is that next Thursday’s Volcano has no favorites, or as they say, it could be a surprise. Personally, I think it will be [...]
