All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
The arrogance of the advertising creative shines through when everyone else is square and we are not. When we think that the account executives fall short, or that the brand manager has no idea what needs to be done. It’s arrogance when [...]
After expanding the blog’s bandwidth, since it burst the day before yesterday due to an unexpected excess of hits, this meeting point on the net is back online, more solid and better prepared to receive your frequent visits, contributions and participation. In [...]
Garnier BBDO has been strengthened for years with the frontal competition of jotabeqú and vice versa. Ogilvy is the product of the merger of Óptima and Modernoble, as well as of its competition with Asesores or Publimark, to name just two. Tribu [...]
Or, should I say, are we going to Cannes? In 2006 I woke up to my life mistake and discovered how late I was going for the first time to the great advertising festival in the world. There I told Pablo del [...]
Billy Collins, former US Poet Laureate and one of America’s best-selling poets, reads his poem “The Best Cigarette” with animation by David Vaio of FAD. Noted for their intelligent humor, accessibility and observations on daily life, Collins’ popular poems come alive further [...]
About 3 months ago today I ran my third marathon, among other things, because I like being a long distance runner. One step at a time, a steady pace, good management of your resources, careful planning, ability to overcome frustration and pain, [...]
“Learning isn’t mandatory; it’s voluntary. Improving isn’t mandatory; it’s voluntary. But to survive, we have to learn.” – Edwards Deming “There is no greater joy than being able to work for the good of all humanity, doing what you do best.” – [...]
It’s curious how, at certain moments in life, you start hearing questions that reflect what people think and expect of you. “Have you retired yet?” “So, what are you doing now?” “Are you reinventing yourself?” “What’s next?” I’ve found myself facing these [...]
Perhaps the first three words of this article’s headline have made you think of Adidas’ ” Impossible is Nothing ” campaign, but no, I don’t intend to write about it (although I’ll gladly add one of its iconic commercials to the end [...]
From Competitors to Great Friends Competition is a temptation I can’t resist. I’m driven by an overwhelming desire to win. That’s why I choose my battles carefully, only entering those where I sense a chance of victory. I have to admit, I’m [...]
I blinked. Usually, it takes barely a tenth of a second to blink; at most, five milliseconds more. And that’s how it goes: in the fraction of a second it takes to blink, more than 650 days have passed since the last [...]
Hello, everyone! It’s been ages since we’ve connected here on the blog. I can barely remember where the tilde or the em dash is on the keyboard. It’s so easy to let good habits, healthy eating, or work-life balance slip away. In [...]