All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
When Armando Vargas found out that I had returned from the country, after 5 years at McCann-Erickson Mexico, he immediately sought me out and hired me as a consultant for twenty-five thousand colones per month, which, as little as it may sound, [...]
Consumer was born from a sum of stars aligned in the same direction. One of them was Rafael Calderón Mugica, whom I met at the UCR and with whom I became a friend and brother in life. When I returned from Mexico [...]
Mario Morales is passionate about INNOVATION, and that is where he has focused all the power of his creative and generative capacity. He talks about innovation, gives innovation courses and workshops, proposes innovation and his company is called almost innovation: Innovare. If [...]
In the last week we were visited by students from Ulatina, Fidelitas, Uveritas, Interamericana and UCR, as well as from Tecnológico de Monterrey in San Luis Potosí. A couple of weeks ago, they had visited us from INCAE, a few days before [...]
David Droga, is the founder and Creative Chairman of Droga5. Growing up in a resort town in Australia, David couldn’t imagine anything better than being a ski instructor traveling the world. Ironically it was his imagination that took him overseas, not his [...]
Web2.0 is about relationships and connecting people. It is people collaborating, exchanging, sharing like never before. Because of this, we have to take up the challenge and rethink copyright, identity, ethical variables, intellectual property, rhetoric, governance issues, privacy, commerce, love, family and [...]
With honesty, providing opportunities, being real: And this is how it is defined: A Lovemark is a brand that has migrated from a place in the market, to the heart of a culture. It is a brand that inspires loyalty, beyond reason. [...]
