The Slow Burn

Blog since 2005

What I Remembered, What I Ignored, and What I’m Taking Into 2026

2025 has been an intense journey full of contrasts. It began with a heartfelt goodbye and ends with my soul more open after the magical and serene family encounters that we usually experience in Escondida. Meanwhile, laughter under a blanket of fireflies outside Kuala Lumpur with my grandson Mauricio, spiritual retreat in Kuchaman, spectacular […]

THE SUPERWEEKEND WITH BROTHER IN CR IS COMING UP

In ASCAP we have made a commitment: to boost the creative advertising product in our partner agencies, and move from the “I” to the “we” to accelerate the transformation process. For this reason, we have hired Brother and its SuperWeekend School, which [...]

BIRDMAN: A NEW COMMERCIAL FOR COCA-COLA

You have to watch this commercial! And enjoy it. It’s so creative, daring and different, that it even looks like a fake (…just kidding). The agency is Santo from Buenos Aires, filmed in South Africa, produced by Stink from London and musicalized [...]

From January 19 to 28: SUNDANCE FESTIVAL.

Welcome Sundancers. Also the YouTubers. Of course bloggers. All welcome. Don’t miss it. The more you see, the more you have to create.

[...]

Tomorrow, I love you. Tomorrow.

Today is Friday and another work week is over. Most of us are getting ready to enjoy a weekend of rest, while many are finishing organizing their Palmares plans. Tomorrow I look forward to getting back on the road and running as [...]

Lowe, London

What I Remembered, What I Ignored, and What I’m Taking Into 2026

When Affection Takes Shape: The Art of Detachment in Costa Rica

. Some nights enter our lives quietly and then stay with us forever—unexpected, unforgettable, and impossible not to smile about when we remember them. In my previous post, I wrote about the launch of The Art of Detachment in Madrid a couple [...]

The art of detachment in Madrid

Even though I’m holding it in my hands, I still can’t quite believe it: that so many years of work and learning have taken shape as a physical book. And the result couldn’t make me prouder—a beautiful edition, with its own cover, [...]

Burning Man: My Latest Exploration into the Art of Letting Go

I start typing with an overwhelming sense of defeat. Not because the trip I’m about to describe — at the end of August — went badly, but because it feels almost impossible to put into words what I experienced there. No adjective [...]

Between humans, ideas and paellas: the Kinnernet un-conference

All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and [...]

I Love, I Wish: Unreasonable in Latin America?

Just a few weeks ago, I had the chance to take part in a profoundly transformative experience as a mentor at Unreasonable Impact UK & Europe 2025—a gathering of professionals and visionaries organized by the Unreasonable Group and sponsored by Barclays. It [...]

The Slow Burn

Blog since 2005

Newsletter Subscription