All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
When a company’s advertising seeks to make the world a better place and tries to do so, it gives us hope for the future. BAC’s new campaign in the region exalts the values of people like you and me, the values that [...]
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By Maximiliano Denaro. From the editorial staff of Clarín.com. mdenaro@claringlobal.com.ar A group of German scientists studied that neuromarketing works and that our brain responds better to known brands than to unknown ones. Scientists from Ludwing-Maximilians University demonstrated, thanks to functional magnetic resonance [...]
If your agency makes fast, low-cost ads, especially as requested, I’m sorry to say that it is just another commodity . An undifferentiated, low value-added product is in the uncomfortable position of being easily substituted. In our case, by any free-lance or [...]
Elizabeth Gilbert presents at TED her vision of the creative genius in you, what we expect from artists and geniuses, as well as her ideas for awakening that genius in everyone. As has been written about this talk before, it is really [...]
A few months ago we started an exciting project, and we have called it the Openhouse. It’s not a church, of course, it’s not a Bible study group or anything like what we know, it’s simply a new experience to connect with [...]
The Costa Rican Association of Advertising Agencies approved yesterday in an Extraordinary General Assembly, its opening to commercial communication companies, among others, public relations agencies, media centers, interactive agencies, btl and promotions. When ASCAP was founded 50 years ago, it brought together [...]
Manuel Gavilán Sánchez, that same don Manolo who always greeted us with energy and affection, who always asked me about my parents and entrusted me to bring them a greeting, the one who was a pillar in the advertising of our country [...]
“Our body naturally produces a hormone responsible for increasing joy and eliminating pain. for increasing joy and eliminating pain, this hormone is called endorphin. name of endorphin. Many times we have found ourselves enjoying a feeling of joy, happiness, and the desire [...]
London, 29th January 2009 – Entrant companies can now submit work to compete at the 56th Cannes Lions International Advertising Festival in all categories – Film, Press, Outdoor, Direct, Media, Cyber, Radio, Promo, Design, Titanium, Integrated and the new PR Lions category. [...]
