All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
When a company’s advertising seeks to make the world a better place and tries to do so, it gives us hope for the future. BAC’s new campaign in the region exalts the values of people like you and me, the values that [...]
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By Maximiliano Denaro. From the editorial staff of Clarín.com. mdenaro@claringlobal.com.ar A group of German scientists studied that neuromarketing works and that our brain responds better to known brands than to unknown ones. Scientists from Ludwing-Maximilians University demonstrated, thanks to functional magnetic resonance [...]
If your agency makes fast, low-cost ads, especially as requested, I’m sorry to say that it is just another commodity . An undifferentiated, low value-added product is in the uncomfortable position of being easily substituted. In our case, by any free-lance or [...]
What are we creatives for? What are we communicators for? What are we advertisers for? And in any case, what is the purpose of our existence, whatever we are, or, to put it another way, what do you have in your hands [...]
It is interesting to see the behavior of blog visits, page views and variations. For example, these days there must be some university working with the Buenos Aires Zoo case, because the pieces referring to this client have multiplied. Often an article [...]
Over the course of a few days in Miami, I have disconnected from the blog. It is important to do it whenever, to feel good doing it and even to want to continue disconnecting for the simple fact that it is often [...]
For a month of 29 days, A Fuego Lento had an important number of visits during the month, particularly in the Advertising Zone. We will continue to see you here. Greetings!
