All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
When a company’s advertising seeks to make the world a better place and tries to do so, it gives us hope for the future. BAC’s new campaign in the region exalts the values of people like you and me, the values that [...]
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By Maximiliano Denaro. From the editorial staff of Clarín.com. mdenaro@claringlobal.com.ar A group of German scientists studied that neuromarketing works and that our brain responds better to known brands than to unknown ones. Scientists from Ludwing-Maximilians University demonstrated, thanks to functional magnetic resonance [...]
If your agency makes fast, low-cost ads, especially as requested, I’m sorry to say that it is just another commodity . An undifferentiated, low value-added product is in the uncomfortable position of being easily substituted. In our case, by any free-lance or [...]
Cannes 2007, Young Creatives Film Competition, TRIBU Saatchi PAULA CARLOS! This video will be at the Nokia Official Site for the Competition, as the sponsor in Cannes. Este video estará en el sitio oficial de Nokia para la competencia en Canes. And [...]
I’m bored by everything that doesn’t change, that stagnates and doesn’t evolve. I’m bored by TV series, I’m bored by most classical music, old boleros and silicone boobs. I’m bored by risk-free chess games, I’m bored by predictable, obvious commercials and those [...]
In a little less than 4 minutes, Richard St.John presents his proposal to be a resounding success in life, where among other variables, he includes passion, perseverance… and having a mom who pushes! Don’t miss it.
I feel safe flying. As I write I listen to “Mr. Tough”, from a playlist I bought on iTunes called Outdoor Freedom. The headphones I’m wearing isolate the ambient noise and generate a sense of isolation that fascinates me, as everything continues [...]
