All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
In only 6 days of the month of October, A Fuego Lento has received 2,143 visits, with an absolute majority of those visits going to the image of the Truchiles, with a second place in the article It is preferable NOT TO [...]
A friend left today. Lucio: “See you soon, pata, count on me when it’s my turn”. Sincerely hurt by his sudden departure, I send a big hug to his brothers, his parents, his wife, his children, to everyone in his family, as [...]
…however, it is unacceptable to shoot. In the photo archive of this blog I have placed several graphics showing ads published at the end of last September, many of them in Al Día, which I have called “truchiles” because of their double [...]
To open your eyes and see is a miracle. Getting up in the morning and walking, too. We can take nothing for granted. So much to be thankful for.
Today we celebrate the day of advertisers in Costa Rica, with the country’s advertising agencies becoming the stages of everyone’s creative dreams. On the day of the creative publicists, executive publicists, manager publicists, designer publicists, planners publicists, research publicists, art publicists, producer [...]
Jorge Alvarado, Art Director of Garnier BBDO has brought us a new logo for ASCAP, and with this new design, the successful projection of a more dynamic, up-to-date, fresh and focused association. This new graphic personality was chosen after an internal contest [...]
At the Costa Rican Association of Advertising Agencies, ASCAP, we made the decision to focus on the very essence of our business and therefore, our energies are aligned to detonate the country’s advertising creativity until it becomes world class. The results have [...]
As of Saturday morning, the participations will have a name and surname. This will guarantee a discussion of ideas and proposals, arguments and points of view, among many other factors, of great height, depth and variety. In the context of a place [...]
Reinvent or die. That’s how simple our future is as an advertising industry. But not so simple is the work we must do to avoid continuing to walk in the second option.
