All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
I do not know its origins and I do not understand in depth its full dimension, however, I am also a victim of the consequences of living in a country so pure life. In the most positive aspect of its content, to [...]
As a university student I was consumed in the politics of those years. In General Studies I was a soldier in the legions of young rebels who made Cotico president of the FEUCR in 1975. Years later, it was I who tried [...]
From vision to reality to illusion to realization, :CAMedia went from an idea to a consolidated success in a very short time. It is clear: the market was waiting for it and Rolando Rodriguez made it a reality together with an extraordinary [...]
Uncontrolled visual pollution: that is what billboards, signs in general and, especially, the recently arrived billboards bring. It is enough to open our eyes to the visual contamination that they bring everywhere, to realize the indiscriminate way in which they invade our [...]
I think we came to have the longest name among advertising agencies in the world: Consumer Exceptional Nazca Saatchi Saatchi. Those were important years in the construction of the DDB Tribe of today, because everything has its history and what has been [...]
When you add up the years, you add up the experiences, Chivísima! They say that old dogs don’t learn new tricks, which is why I won’t stop taking notes, living, listening, learning and growing. The key ingredient is some humility, knowing that [...]
Strength and honor. The story of a general who became a slave. The story of a slave who became a gladiator. The gladiator who challenged the emperor. It can be your story and it can be ours. I don’t doubt it for [...]
The B in the DDB brand is for Bill Bernbach, the most important publicist of the 20th century, and whose influence continues to be relevant. No creative advertiser or advertising client should miss this video. From DDB Latina’s YouTube channel.
Today is an exciting day for ideas worth sharing. Dr. Roberto Sasso Rojas and his Technology Research Club (which needs a new logo), presents TEDx Pura Vida for the third consecutive year. As tickets have been sold out for months, if you [...]
