All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
I do not know its origins and I do not understand in depth its full dimension, however, I am also a victim of the consequences of living in a country so pure life. In the most positive aspect of its content, to [...]
As a university student I was consumed in the politics of those years. In General Studies I was a soldier in the legions of young rebels who made Cotico president of the FEUCR in 1975. Years later, it was I who tried [...]
From vision to reality to illusion to realization, :CAMedia went from an idea to a consolidated success in a very short time. It is clear: the market was waiting for it and Rolando Rodriguez made it a reality together with an extraordinary [...]
Uncontrolled visual pollution: that is what billboards, signs in general and, especially, the recently arrived billboards bring. It is enough to open our eyes to the visual contamination that they bring everywhere, to realize the indiscriminate way in which they invade our [...]
As president of ASCAP, in 2007 I had the honor of announcing the Agency of the Year at the Horseshoe Salon. In that Volcano we decided that we would do so, and when it was my turn to do so, it was [...]
Bill Bernbach, the greatest creative among the greats of the 20th century, left a gigantic legacy. At the same time that Burnett and Ogilvy were writing their history, Bernbach’s B at DDB made a profoundly influential contribution to advertising and to this [...]
Bill Bernbach was the most influential advertiser of the 20th Century, and today our agency carries his letter in the B of Tribu DDB, for which we feel honored, grateful and challenged. In the celebration of his first centenary, all over the [...]
After its take-off in the last 16 months, Bosz Digital has reached a perfect speed and elevation to continue moving forward in ideal conditions. Today with over 220 geeks at full plasma engine, up from 12 people in January 2010, Bosz is [...]
With 9 for Tribu DDB Costa Rica and 4 for Guatemala, our Central American network celebrated a great night at the Antigua Festival. With the addition of Gold and Grand Jade for DDB Colombia, the big winner was DDB Latina. On a [...]
A while ago I posted this tweet: “A united industry like Ugap and the #festivalantigua reflects that all the players in the market are smart and visionary people”. In other words, Costa Rican advertisers: let’s learn from the Chapines. The great Antigua [...]
