All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Once again I had to face the sad reality of our competitors giving away their work. On this occasion, they offered editions of commercials free of charge. Being part of the largest group, they should know enough that giving away is not [...]
Ideas, imagination, charm, identification, illusion, commitment, commitment, ignition, truth, intuition, empathy, dreams, excitement, emotion, talent, fans and much more is soccer. However, its synonym is passion, a word that summarizes two words: love and madness. Soccer is passion, it opens up possibilities [...]
I have a dear friend and colleague, companion of dreams and illusions, sincere creative, talented generator of ideas and proven maker of commercial creativity, admirer of Lovemarks and charismatic musician, among other virtues: Arete. He opened his creative workshop and launched himself [...]
A few years ago, when I first wrote this piece in the Costa Rican newspaper La Nación, Apple had just broken ground in an innovative way that had nothing to do with technology, a new device or a new machine. Rather, they’d [...]
It was March 2008 when I programmed the rental car’s GPS to find the closest gas station. I was in Paris and had to fill the tank in order to avoid the steep cost of gas at the rental agency. Since I [...]
When I typed this question into Google, a whopping 241 million results came up. “Holy shit!” I thought to myself. Then, I tweaked my query slightly, swapping the word “world” for “life” and two million more search results were generated. Safe to [...]
My blogging debut was back in 2005 when I first wrote a few lines here, on the Slow Burn blog, named A Fuego Lento in Spanish. Since then, it has certainly lived up to its name; I’ve gone through periods of writing [...]
The Value in Respecting Differences The month of February that is ending has been a personally inspiring experience. On the first of the month, my wife and I took flights from Juan Santamaría airport to Delhi, India. From there, we went on [...]
He began the day’s Keynote by reiterating that we can all transform the world, recalling that a child in Africa with a smartphone today has more information in his hands than the President of the United States 15 years ago. Moore’s Law [...]
