All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
For years I have known of many Costa Ricans who send their articles to La Nación, waiting to be published. I have been among them, which makes me suppose that I do not have the style, depth, subject, name, prestige, pedigree or [...]
Advertising agencies are solely responsible for the proliferation of workshops, in-houses and free-lancers. As long as we continue to focus on making quick and cheap ads, we will not be making any difference and we will continue to perpetuate ourselves as just [...]
It’s hard to find a business category that doesn’t have most of its members… pants down. With discounts, offers, returns, or the worst of all, with the lowest price, many try to compete and win. Advertising is no exception and because of [...]
Javier Mora and Pablo Chaves have duoed up as general creative directors of Tribu Saatchi Saatchi for more than three weeks now, yet no one has seen them at Tribu yet. The explanation is simple: their first day in their new position [...]
There is something about the airplane, its disconnection, the altitude, the clouds and the sky that provokes thoughts and feelings that lead to ideas different from those born with feet on the ground. Undoubtedly, as my wife reminded me last night, as [...]
We are exactly one week away from the Saatchi Saatchi New Directors’ Show in Cannes, as is customary every year, on Thursday mornings at the Debussy in the Grand Palais. No doubt Bob Isherwood will do it again. We look forward to [...]
For those who do not read La Nación since early morning, the article included below published today by journalist Camila Schumacher, refers to the Sol de Plata obtained by our friends from Publimark, Carlos Fonseca, Javier Zeledón with their creative team completed [...]
