All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
For years I have known of many Costa Ricans who send their articles to La Nación, waiting to be published. I have been among them, which makes me suppose that I do not have the style, depth, subject, name, prestige, pedigree or [...]
Advertising agencies are solely responsible for the proliferation of workshops, in-houses and free-lancers. As long as we continue to focus on making quick and cheap ads, we will not be making any difference and we will continue to perpetuate ourselves as just [...]
It’s hard to find a business category that doesn’t have most of its members… pants down. With discounts, offers, returns, or the worst of all, with the lowest price, many try to compete and win. Advertising is no exception and because of [...]
Jorge Walter Bolaños wrote this article, which I am reproducing, as a sample of the depth and seriousness of the subject under discussion, and which makes it even more difficult for us to understand the Yes campaign. Mr. Jorge Walter is a [...]
With sincere respect and no less indignation, I refer to the campaign promoting the Yes to CAFTA in Costa Rica. Last week I published a couple of videos showing examples of this regrettable creative path chosen for a crucial cause in the [...]
I don’t want to lose, the things I have left to do the things I have left to live in you I don’t want to forget The things you planned for me The dreams you gave me I’ll achieve for you CHORUS: [...]
By Randall Masís: In the attached pdf file you will find an article that summarizes the professional and personal experiences of some financial managers.
