All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
For years I have known of many Costa Ricans who send their articles to La Nación, waiting to be published. I have been among them, which makes me suppose that I do not have the style, depth, subject, name, prestige, pedigree or [...]
Advertising agencies are solely responsible for the proliferation of workshops, in-houses and free-lancers. As long as we continue to focus on making quick and cheap ads, we will not be making any difference and we will continue to perpetuate ourselves as just [...]
It’s hard to find a business category that doesn’t have most of its members… pants down. With discounts, offers, returns, or the worst of all, with the lowest price, many try to compete and win. Advertising is no exception and because of [...]
In a few weeks, if the Municipality of Belen deigns to overcome its bureaucracy and finally gives us the permits, we will start the construction of Bosz Digital. The building will be located between Tribu and Colegio Panamericano, with its facade facing [...]
There goes life between one thing and another, unraveling its mysteries and riddles to bring us many questions and some answers. With only December 2011 coming to an end, the balance of the year is looking good and positive. It’s Sunday, I [...]
Today we discovered in Tribu, among our Macintosh collection, one of those few Macs that were signed by its creators. They knew it was a work that would go down in history, and as is done with any work of art, Steve [...]
Today I was looking at the list and I couldn’t help but take a close look at the agencies that share the 34th place in the ranking of winning agencies in the Ojo de Iberoamérica: there are 33 agencies with the best [...]
I won’t tell you much, because the pictures say it all. Take a look at Tribu’s Facebook page. If you haven’t done it before, give it a Like, and then don’t miss the photo booth, an idea of Promotica during the week [...]
We are rich; simply because we have more than we need. The central idea of the message, however, is around what to do with this condition of privilege that all of us who are rich have. A few days ago I was [...]
