. Some nights enter our lives quietly and then stay with us forever—unexpected, unforgettable, and impossible not to smile about when we remember them. In my previous post, I wrote about the launch of The Art of Detachment in Madrid a couple of weeks ago—a magical evening surrounded by extraordinary people, where I had the […]
Brands that discover their higher purpose are those that transcend and make a big difference. From those that ignite innovation to those that celebrate victory, from those that fill the world with happiness to those that propose life as a journey. With [...]
Last night I was entertained for a while with Animoto, the photos of the meeting we had in August with young professionals in Santa Ana and good music in the background. Great therapy to keep the focus on what has us in [...]
“Carpe Diem“, “Oh Captain, my Captain!”, “I don’t want a product of the environment, I want the environment to be a product of me”, “what you do in life, echoes in enternity” and so much more that comes from…. the movies! Influence [...]
A different way In Costa Rica, it’s even scary to propose! The fable of the pots of lobsters in boiling water could not be truer. While the German or gringas would all be saved, in a collective effort to get out alive, [...]
Next month will be the meeting of representatives in London, to continue to ignite the excitement of Cannes in our country. In the video summary of 2012, I was delighted to see, from left to right, Rebeca Barzuna, Javier Mora, Adriana Duarte, [...]
Respect improves life, and for this reason, it is better to take each step like eating fish: very carefully! If an advertising client is going to invest a dollar or a hundred thousand, be it a soft drink, a bank or a [...]
We moved to the Dent when I was about 11 years old, and since then, I had new neighbors: an Automercado, Giacomín and the bowling alley. For years they meant a part of my life that I always remembered with great affection [...]
This is really stupid. However, that’s how we started and today, Sony’s PlayStation and Nintendo’s Wii, to name just two brands, are global empires. Could it be then that stupidity does indeed exist? The little game is literally stupid, and proves that [...]
“In this business you have to make a scoop of shit taste like vanilla ice cream… and when you’re done, count on your stomach to voluntarily order a second helping!”, Bob James told me in 1988 when he was CEO of McCann-Erickson [...]
This happened to me in the year two thousand and three. I was reading a report about that year’s edition of FIAP, you know: the winners, finalists, speakers and everything that surrounds it, when suddenly I noticed someone else interested in the [...]
