I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
You will probably agree with me that we live between poles. Whether you like them or not, whether they shock you a little or too much, whether they attract you or bore you, life goes inexorably between one pole and the other. [...]
Wisdom, by Andrew Zucherman, is a book in my hands that has made me want more gray hair and wrinkles on my face. How wonderful! Age will bring wisdom and all its marks on our faces, yet more importantly, the sensitivity to [...]
I have not been able to decide. I am fascinated by the first light of day and I love the sky when the sun goes down. Which one do you like the most? Which is your most memorable sunrise? And which sunset? [...]
A few years ago, as if it were yesterday, I posted an anecdote on the blog: “Eyes that do not see”. It is a timely reminder that we must look at the world with a more attentive eye for the unexpected, or [...]
In the last 9 years I have run 6 marathons, although it should have been about 8. Last year I had an accident in April going down a steep mountain, and that’s when I hurt my knee. How it hurt! Then in [...]
The future cannot be guessed. It is created. In 2011 “Write the future” by Nike won practically all the Golds and Grand Prix it wanted. It managed to be the most shared brand and its global sales increased by 7% during and [...]
Today appears published in La Nación the first ad of the Young Lions campaign in Costa Rica, creativity of Ogilvy. In the link www.nacion.com/cannes all the information. Spread the word, connect the dots, encourage your friends, participate. It’s a wonderful opportunity.
Here are the complete rules to participate in the Young Lions Competition of ASCAP and LA NACIÓN 2008. If you are between 18 and 28, this is an opportunity of a lifetime. Rules The YOUNG LIONS Competition belongs to the Cannes Lions [...]
Starting tomorrow, ASCAP and LA NACIÓN will become a single cause to encourage more advertising creativity in the country by starting the race to choose the duo that will represent us in the Young Lions Competition at the next Cannes International Festival [...]
This Saatchi Saatchi New Zealand commercial reminds us that not everything is done, especially if we use different angles to innovate and see things from a different perspective.
