All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
There goes life between one thing and another, unraveling its mysteries and riddles to bring us many questions and some answers. With only December 2011 coming to an end, the balance of the year is looking good and positive. It’s Sunday, I [...]
Today we discovered in Tribu, among our Macintosh collection, one of those few Macs that were signed by its creators. They knew it was a work that would go down in history, and as is done with any work of art, Steve [...]
Today I was looking at the list and I couldn’t help but take a close look at the agencies that share the 34th place in the ranking of winning agencies in the Ojo de Iberoamérica: there are 33 agencies with the best [...]
I won’t tell you much, because the pictures say it all. Take a look at Tribu’s Facebook page. If you haven’t done it before, give it a Like, and then don’t miss the photo booth, an idea of Promotica during the week [...]
We are rich; simply because we have more than we need. The central idea of the message, however, is around what to do with this condition of privilege that all of us who are rich have. A few days ago I was [...]
I join the millions of tweets, posts, references, links and everything that adds to one of the most viral campaigns in a long time: Benetton’s Unhate. What envy! And I don’t mean the envy that some people might feel when they kiss [...]
After several years of Cannes, Ojos, Fiaps, Clios and so much more in the world of advertising awards, SXSW Interactive has turned out to be a surprise of unimaginable proportions. More than 30,000 people attend Austin, and among them in 2011: Paula [...]
Some time ago I read that the key to life is happiness, and that the key to happiness is simplicity, or something similar. Although incomplete and questionable, the phrase points to a refreshing, clear and powerful word: simple. For this reason, the [...]
With the SXSW Interactive festival just a few days away, I’m packing my bags for a new and intense experience. Check out what we’re going for: five days of compelling presentations from the brightest minds in emerging technology, scores of exciting networking [...]
Already in March and almost 2.2 million views later I came across a wonderful summary of 2010 that I wanted to leave on my blog. Enjoy it first and then allow me to add a paragraph of commentary. Searches continue in 2011. [...]
What we lived through was not a crisis, but a “button-down”. The world went through a reset of economies and finances that completely affected consumption. We were living in the upgrade era and we halfway returned to the replacement era. Everything changed. [...]
Or at least, that is my aspiration. From dust we came and to dust we shall return, although perhaps a little improved in fertilizer quality. Personally, I prefer to be cremated rather than buried, and rather than live confined to a cup [...]
