I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
I join the millions of tweets, posts, references, links and everything that adds to one of the most viral campaigns in a long time: Benetton’s Unhate. What envy! And I don’t mean the envy that some people might feel when they kiss [...]
Today has been an unforgettable experience: the Media Planning organized by Advertising Age in Tegucigalpa, Honduras. My commitment to share the Yellow Papers on Social Creativity and Six Degrees remains firm here with links to the PDFs on the DDB site. In [...]
Last night we closed our year of festivals with 3 Effies, one gold and two silver, all by Tribu DDB for our client Grupo Monge. Here’s how they look with some of the other awards won this year. The Iberoamerican Eye Gold, [...]
On Tribu DDB’s website today, we found a photo worth remembering. There is not much to add to the expressions that perfectly reflect what happens in an organization that is making its mark. We are missing a lot of people in the [...]
Emma Wilkie, General Manager of the Gunn Report kicked off at 9:00 AM on the third day at the Ojo. A few hours away from the Effie in Costa Rica, it is interesting to start with a presentation that sustains the undeniable: [...]
To listen to the most awarded creative of the last 15 years in Argentina, I sat in the front row of the Ojo de Iberoamérica to take notes. If Pablo talks, I listen. I am his fan and over the years we [...]
There are commercials that are ruined at the end, as possibly happened with this example of Unimed, which breaks the smile of its stories in sequence when it reminds us that it was just another commercial. Possibly the announcer was left over, [...]
With just days to go before we meet at Volcan in Costa Rica, the country’s premier advertising festival, I’m impressed by news such as Vega Olmos being hired by JWT and Bob Isherwood reinventing himself outside of Saatchi Saatchi. The world is [...]
Last week we received confirmation: Costa Rica will be able to send two creative duos to compete in Film and Print next year, so we at ASCAP are jumping for joy at this sensational opportunity, which is undoubtedly a response to the [...]