2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. . In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Maurice; a spiritual retreat […]
Today I was looking at the list and I couldn’t help but take a close look at the agencies that share the 34th place in the ranking of winning agencies in the Ojo de Iberoamérica: there are 33 agencies with the best [...]
I won’t tell you much, because the pictures say it all. Take a look at Tribu’s Facebook page. If you haven’t done it before, give it a Like, and then don’t miss the photo booth, an idea of Promotica during the week [...]
We are rich; simply because we have more than we need. The central idea of the message, however, is around what to do with this condition of privilege that all of us who are rich have. A few days ago I was [...]
I join the millions of tweets, posts, references, links and everything that adds to one of the most viral campaigns in a long time: Benetton’s Unhate. What envy! And I don’t mean the envy that some people might feel when they kiss [...]
Today has been an unforgettable experience: the Media Planning organized by Advertising Age in Tegucigalpa, Honduras. My commitment to share the Yellow Papers on Social Creativity and Six Degrees remains firm here with links to the PDFs on the DDB site. In [...]
Last night we closed our year of festivals with 3 Effies, one gold and two silver, all by Tribu DDB for our client Grupo Monge. Here’s how they look with some of the other awards won this year. The Iberoamerican Eye Gold, [...]
No matter the time accumulated, in hours, in minutes, we have all come too far to worry about those who criticize, for we are on a journey, which will not end until the final moment. The Saatchi London commercial adds a sense [...]
I found this video in a blog called the Antivolcano that was referred to me a few days ago, and where they published an interview I answered a few days ago to some advertisers. In fact, the countdown is over and what [...]
