I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
As president of ASCAP, in 2007 I had the honor of announcing the Agency of the Year at the Horseshoe Salon. In that Volcano we decided that we would do so, and when it was my turn to do so, it was [...]
Bill Bernbach, the greatest creative among the greats of the 20th century, left a gigantic legacy. At the same time that Burnett and Ogilvy were writing their history, Bernbach’s B at DDB made a profoundly influential contribution to advertising and to this [...]
Bill Bernbach was the most influential advertiser of the 20th Century, and today our agency carries his letter in the B of Tribu DDB, for which we feel honored, grateful and challenged. In the celebration of his first centenary, all over the [...]
After its take-off in the last 16 months, Bosz Digital has reached a perfect speed and elevation to continue moving forward in ideal conditions. Today with over 220 geeks at full plasma engine, up from 12 people in January 2010, Bosz is [...]
With 9 for Tribu DDB Costa Rica and 4 for Guatemala, our Central American network celebrated a great night at the Antigua Festival. With the addition of Gold and Grand Jade for DDB Colombia, the big winner was DDB Latina. On a [...]
A while ago I posted this tweet: “A united industry like Ugap and the #festivalantigua reflects that all the players in the market are smart and visionary people”. In other words, Costa Rican advertisers: let’s learn from the Chapines. The great Antigua [...]
Today Monday kicks off an intense week in the country’s advertising creativity, because while the international jury reviews the eight pieces participating to choose the pair that will go to the Young Lions Print Competition in Cannes, we will have the Escuela [...]
Andy Stanley presents a summary of his first message in the Destination series. With his characteristic eloquence, he reminds us that no matter what our intentions are, it is the direction that determines the destination. Likewise, on a level of common sense [...]
Before I start my story, I think these paragraphs should be read with music in the background. Today I’m going to tell you about and illustrate a personal experience. While I rest from the half marathon I ran today in Brooklyn, I [...]
Last April we launched an “Open Doors” program in TRIBU where we received the visit of the most recognized media of our country. “Open Doors” was perfect to get closer to them, share some time with them, go back on the road [...]
