All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Bill Bernbach, the greatest creative among the greats of the 20th century, left a gigantic legacy. At the same time that Burnett and Ogilvy were writing their history, Bernbach’s B at DDB made a profoundly influential contribution to advertising and to this [...]
Bill Bernbach was the most influential advertiser of the 20th Century, and today our agency carries his letter in the B of Tribu DDB, for which we feel honored, grateful and challenged. In the celebration of his first centenary, all over the [...]
After its take-off in the last 16 months, Bosz Digital has reached a perfect speed and elevation to continue moving forward in ideal conditions. Today with over 220 geeks at full plasma engine, up from 12 people in January 2010, Bosz is [...]
With 9 for Tribu DDB Costa Rica and 4 for Guatemala, our Central American network celebrated a great night at the Antigua Festival. With the addition of Gold and Grand Jade for DDB Colombia, the big winner was DDB Latina. On a [...]
A while ago I posted this tweet: “A united industry like Ugap and the #festivalantigua reflects that all the players in the market are smart and visionary people”. In other words, Costa Rican advertisers: let’s learn from the Chapines. The great Antigua [...]
For years I had heard that there was a nude beach in Miami, although I always thought it was more of a myth than a reality. I never knew where it was, nor did I have any interest in discovering it, until [...]
Yesterday we were told that we had won a gold. From Costa Rica they say it was a silver, because of a publication in Adlatina. Today I was told that it was not so, but that the bronze is what is confirmed. [...]
PROMO ACTIVATION, PR DIRECT LIONS WINNERS ANNOUNCED PROMO ACTIVATION AND PR GRANDS PRIX GO TO USA DIRECT GRAND PRIX GOES TO NEW ZEALAND Cannes, 22 June 2010 – The first of the Cannes Lions International Advertising Festival winners were honoured last night [...]
Today we enjoyed the most exciting recognition for the creativity of a dream team in a company like few others: Tribu DDB has 5 finalists in the Press category at the Cannes Lions Festival. These two images are worth gold, no matter [...]
A couple of issues ago, a column appeared in Advertising Age Central America and Caribbean. It may well have gone unnoticed by many, especially since the publication does not have a digital version, as hard as it may be to believe. However, [...]
As of June 20, we will have a new option for entertainment in front of the screen, and it won’t be on TV: the Bob Garfield Lounge. The development of content continues to be frenetic on the network and today it is [...]
For years we have been looking for a Lion at Cannes, however, in 2011 we have one guaranteed. Our entries were made in Print, Media and Public Relations for a total of 9 shots at the frame that we hope to see [...]
