All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
PROMO ACTIVATION, PR DIRECT LIONS WINNERS ANNOUNCED PROMO ACTIVATION AND PR GRANDS PRIX GO TO USA DIRECT GRAND PRIX GOES TO NEW ZEALAND Cannes, 22 June 2010 – The first of the Cannes Lions International Advertising Festival winners were honoured last night [...]
Today we enjoyed the most exciting recognition for the creativity of a dream team in a company like few others: Tribu DDB has 5 finalists in the Press category at the Cannes Lions Festival. These two images are worth gold, no matter [...]
A couple of issues ago, a column appeared in Advertising Age Central America and Caribbean. It may well have gone unnoticed by many, especially since the publication does not have a digital version, as hard as it may be to believe. However, [...]
As of June 20, we will have a new option for entertainment in front of the screen, and it won’t be on TV: the Bob Garfield Lounge. The development of content continues to be frenetic on the network and today it is [...]
For years we have been looking for a Lion at Cannes, however, in 2011 we have one guaranteed. Our entries were made in Print, Media and Public Relations for a total of 9 shots at the frame that we hope to see [...]
I have a lot of time to write with an idea or two in mind. This is why starting a paragraph today without one is suddenly extremely amusing to me. I have no idea where I’m going or what I intend to [...]
What is the Openhouse Project? Watch the idea in this video. It is only 2 and a half minutes long. Creative Projects Would you like more information or are just somewhat curious? Take a further look at The Openhouse Project. A movement [...]
I had a great time in the auditorium of the Rafael Landívar University, and I want to leave it marked with this video in my blog, because after a few years this is going to be my personal album of memories.
When Tribu and DDB decided to join forces in Central America, we set out to make our network the most influential agency in the region. We set out to do it from every brand and every campaign, and from every opportunity, such [...]
Yesterday I had the immense pleasure of visiting Guatemala once again, this time to bring to the University Rafael Landívar the “Taka tum tum tum taka taka taka tum, an urban story of influence and transformation.” An experience like the one I [...]
Mental change is the demand today for those of us who inhabit this planet. Especially for those who seek every opportunity to make a difference, to exist for a purpose or to live with meaning. A week ago I had the immense [...]
Today I sat down to read Fusil de Chispas and all the comments posted on Christian Cambronero’s famous blog in reference to Tribu DDB ‘s new campaign for our client El Verdugo, produced by Camera, with only a week on air. How [...]