All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Last night the results of Young Lions were announced, the creative duos that will represent our country in Cannes in the categories of Cyber, Print and Film. They were chosen by a jury made up of 19 renowned colleagues and friends of [...]
It is with great joy that I share with you some happy news: Costa Rica’s participation in Cannes is the largest in our short and successful history at Cannes Lions. With 58 entries for the country, the participating agencies will try to [...]
In this third entry regarding our advertising industry in Costa Rica, I bring to your screen a first and very simple proposal: let’s celebrate all the differences and since it is better to do it in a single forum, let’s coincide in [...]
At Incae I was taught a definition of strategy that I love. Strategy is about choices, about sacrificial decisions and about deliberately choosing to be different, as proposed by Michael Porter. Strategy is also about knowing clearly when to say no. Success [...]
In the twenty-something years of Tribu (formerly Consumer Publicidad), we didn’t always celebrate like we do now. We all know it and yet, we easily forget it. When we lost in a Pregonero or a Volcán, when we thought we were going [...]
Since ASCAP achieved the representation of the most important creative advertising festival in the world, the country has connected, competes and wins among the best of the planet. Advanced advertising agencies, in a stimulus to their creative talent, have achieved finalists, as [...]
In October 2019 I listened to a chat led by an influential professor at the IE Madrid Business School – Dr Teresa Martin Retortillo. Her talk posed a powerful idea: purposeful transformation. I was listening to it alongside members of the G50, [...]
I’m writing this as I listen to Don’t Call by Desire – it’s on a Spotify playlist made by my dear friend Charlie Ranalli called Retro 80s. There’s a bottle of Glenlivet and a Cuban cigar by my side, and I’m looking [...]
A short line in between words is known as a ‘hyphen’ in English, while in Spanish it’s referred to as a ‘guion’. It comes in varying lengths, including -, –, — and a few more, as I understand it. In the language [...]
Alejandro Egea, CEO on Demand, successful entrepreneur, great friend and energetic young man, invited me to a conversation at Halo Legacy. The talk takes more than an hour. For now I do not extend in presenting it, for longanimity, for creativity, for [...]
I’m 63 years old and alive and kicking. I’m in awe and thrilled to bits, currently trying to carry on with my life in the midst of the new normal. Due to the covid-19 pandemic, I’ve been staying at home most of [...]
At that time, San José was home to a living, breathing example of a dream come true. Two inspired youngsters, Jorge Jiménez and Giselle Zamora, ventured off to Italy 43 years ago where they blazed a trail, had a son named Esteban, [...]
