All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Some time ago I read that the key to life is happiness, and that the key to happiness is simplicity, or something similar. Although incomplete and questionable, the phrase points to a refreshing, clear and powerful word: simple. For this reason, the [...]
With the SXSW Interactive festival just a few days away, I’m packing my bags for a new and intense experience. Check out what we’re going for: five days of compelling presentations from the brightest minds in emerging technology, scores of exciting networking [...]
Already in March and almost 2.2 million views later I came across a wonderful summary of 2010 that I wanted to leave on my blog. Enjoy it first and then allow me to add a paragraph of commentary. Searches continue in 2011. [...]
What we lived through was not a crisis, but a “button-down”. The world went through a reset of economies and finances that completely affected consumption. We were living in the upgrade era and we halfway returned to the replacement era. Everything changed. [...]
Or at least, that is my aspiration. From dust we came and to dust we shall return, although perhaps a little improved in fertilizer quality. Personally, I prefer to be cremated rather than buried, and rather than live confined to a cup [...]
I have no idea! (…not yet.) However, those who know how to do it have shared their ideas and secrets in videos posted by the Cannes Lions festival on Youtube. Watch the video of Fernando Vega from JWT. Interesting? Undoubtedly. Over here [...]
One day a week should be a day of pause and reflection. At least one to stop the world and feel. Sometimes I succeed, often I don’t. On the endless quest, taking steps in His direction. Happy Sunday.
fROM TedTalks. Jimmy Wales is founder of Wikipedia, the self-organizing, self-correcting, ever-expanding, and thoroughly addictive encyclopedia of the future. In this presentation, he explains how Wikipedia’s collaborative system works, and why it succeeds. (Recorded July 2005 in Oxford, UK. Duration: 20:47)
Published in The Advertiser in February 2005, attached are some ideas with business sense and emotional depth. This document is especially valuable to every client of an advertising agency. Consider that in his or her condition, the client can make a significant [...]
I believe that Costa Rica is developing a conglomerate of advertising agencies capable of turning our country into a coordination center for regional accounts, for the export of creativity and ideas. If our future as a country is visualized in services, ideas [...]
Pay attention to them: they are the ones who have all the authority to say NO, and almost none to say YES. Do you know any of them? Are you one of them? Do you have any ideas to help them? We [...]
