All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Although predictions are already coming and going for the upcoming festival, the coincidences continue around the extraordinary work by Tribal DDB for Philips Cinema and its “Parallel Lines” by Ridley Scott Associates. Last year’s Grand Prix winner at Cyber intends to repeat [...]
<https://www.latinspots.com/website/nota.php?notaid=21167> (23/04/10). El Taier, one of the most creatively recognized agencies in Guatemala joins Tribu DDB, forming El Taier/Tribu DDB (Guatemala) and, thus, consolidating the service structure of DDB Latina in Central America, which already has offices in Costa Rica (Tribu DDB [...]
Ideas to Succeed Corporate Communication, Independent. Apr 20, 2010. -Sergio Valente, president and director of DM9DDB Brsil, is at the helm of the agency with the most Golden Lions in the region. Valente has 79 awards from the prestigious Cannes Film Festival. [...]
OPENS ON 14 MAY: TWO WINNERS TO TAKE PART IN YOUNG LIONS FILM COMPETITION Make an ad. Spread the word. Go to Cannes. London, 23 April 2010 – After the successful launch last year of the 48 Hour YouTube Cannes Young Lions [...]
I am fascinated by this photograph, it moves me and engages me, it impresses me and amuses me, it is strong and powerful and means so much that seeing it made me want to jump with emotion, because it is a reflection [...]
Costa Rica is the scene of a fierce competition among talented lions and creatives under 28 years old, as they all want to go to Cannes Lions next June to compete among the best. More than 100 pairs are participating today for [...]
I have a dear friend and colleague, companion of dreams and illusions, sincere creative, talented generator of ideas and proven maker of commercial creativity, admirer of Lovemarks and charismatic musician, among other virtues: Arete. He opened his creative workshop and launched himself [...]
For years I have known of many Costa Ricans who send their articles to La Nación, waiting to be published. I have been among them, which makes me suppose that I do not have the style, depth, subject, name, prestige, pedigree or [...]
Advertising agencies are solely responsible for the proliferation of workshops, in-houses and free-lancers. As long as we continue to focus on making quick and cheap ads, we will not be making any difference and we will continue to perpetuate ourselves as just [...]
It’s hard to find a business category that doesn’t have most of its members… pants down. With discounts, offers, returns, or the worst of all, with the lowest price, many try to compete and win. Advertising is no exception and because of [...]
