To participate in the Young Lions Cannes 2008, the pairs can be from two different agencies, from one university or another, professional or trainee, active in advertising or not, as long as they are between 18 and 28, at least one of them speaks English and one or both of them has full command of InDesign. Then, of course, we give creativity, design and talent, as they will be on display in each piece.

The competition is designed in three stages. The first will be a selection based on the online registration and the works to be included. From there, 25 pairs will be selected for the semifinal, which will be carried out with an exercise very similar to the one they will experience in Cannes. Then 10 pairs will be chosen for the final, which will feature international judging of the highest caliber.

The winners will be chosen after careful scrutiny, a process that will involve bringing out the best in each couple and the most valuable thing: their talent. Any questions should be answered by e-mail to Lilliana Gonzalez at ASCAP.

The Young Lions is an effort of ASCAP, within the framework of the Cannes Lions Festival, with the full sponsorship of La Nación.