A few months ago I listened to Marcus Buckingham for an hour and a half, with a powerful message: focus on your strengths (or as some call it, the strengths revolution). In this direction, ask yourself a simple question: Are you going to be better by attending to your weaknesses, or by reinforcing your strengths? And of course, how much time a week do you spend on what you excel at and feel stronger in the end?

As a product of our misguided educational system, teachers, principals and parents focus on the subjects that students fail with an inordinate amount of attention, compared to what they devote to those subjects in which they achieve excellence. It seems that the world surrenders at the feet of mathematics, and that anyone who does not master it is bad and requires tutoring, support and reinforcement. In other words, and to summarize brutally, we pay too much attention to our weaknesses, and do not work enough on our strengths.

Buckingham, who is also an extraordinary speaker, resolves and proposes a positive psychology, one that insists that you will be much more successful if you focus on isolating your strengths and make them even more relevant, deeper, more yours. He breaks paradigms and, for example, defines as a myth the belief that we change with time, and rather argues that as we grow and the years go by, we are more than what we already are.

It makes sense. The main asset of a company is not its people, but the strengths of its people. That is, as we have well understood in relation to our advertising agencies and ideas companies, it is our collective talent, the sum of our people’s strengths. It makes perfect sense, and for this reason, the recommendation is clear: only do what only you can do.

If you want to know more about the author, go to this address: https://www.marcusbuckingham.com