NEWS PUBLISHED IN LATINSPOTS:
(22/03/10). In an unforgettable night, Tribu DDB was the most awarded agency of the Caribbean Festival with 21 awards (4 Golds, 8 Silvers and 9 Bronzes). Father with 11 and Pagés BBDO with 9, followed on the podium. The awards ceremony had technical difficulties and the Grand Prix winners have not yet been announced. The creative competition included agencies from Central America, the Caribbean, the U.S. Hispanic market and South America, except Brazil and Argentina. In this article, all the winners.
The 2010 Caribbean Festival took place on March 19 and 20 in Panama City’s Casco Antiguo, organized by the Círculo de Creativos de Panamá. It was the 17th edition.
In addition, for the first time the Festival took place in the multidisciplinary context of creativity Macro, where creatives from diverse areas such as graphic design, photography, fashion, music and painting had presentations in different areas of this historic area of the city.
The Caribbean Awards Ceremony was held in the open-air Plaza de Francia overlooking the Panama Canal. The award ceremony had technical difficulties and the Grand Prix winners were not yet announced.
“If the Caribe gave an award for Agency of the Year, we would have won it, no doubt. However, in this festival they do not and therefore, the fair and correct thing to say is that we were the most awarded agency, which for many of course, is equal to the agency of the year in the Caribbean as well. I believe so and therefore, we celebrate in a big way to have collected more statuettes than any other participating agency,” said Jorge Oller, president of Tribu DDB, who recognizes that everything is due to the work of his team led by Pablo Chaves and Javier Mora, General Creative Directors of the agency.
Pinturas Protecto and Seis Mil Colores won Gold for best website, while VideoCentro also won a Gold in Graphics and another in Radio for the Boston version.
He added: “Winning awards is always a pleasure, and especially when they reflect the passionate work of so much talent at Tribu DDB. For now, congratulations to all and thank God for these 19 reasons to celebrate. The commitment only grows and so does our responsibility”.
The other agencies that took golds were: Tribu (4) Excell Ogilvy, Pages BBDO, Father (2) and JWT San Juan, Leo Burnett Venezuela, Koenig Partners, Apex BBDO, Sajo (1).
The conferences
The conference was held at the Canal Museum and was well attended. It counted with the participation of four renowned speakers such as Hein Haugland, founder and Creative Director of Culteva (New York, Oslo and Panama), Otavio Schiavon Creative Director of DDB Brazil, Rodolfo Borrell, Vice President and DGC of Pagés BBDO Dominican Republic and Roberto Coimbra, WPP Group Manager for the Andean Region.
The speakers offered their point of view on the creation process and the formulas to achieve successful results at the time of media convergence.
Haugland, showed the keys to achieve corporate identities based on the essence of the brands, presenting his most successful cases such as Adidas and Mosley Tribes.
For his part, Rodolfo Borrell, presented an inspiring talk to answer the question that many Central American agencies ask themselves: How to make their ideas succeed in international festivals such as Cannes? The DGC several times winner of lions, proposed to end the excuses that make good ideas are limited before appearing and presented the most successful cases of Pagés BBDO. Finally, he shared with the audience the agency’s latest project related to a global campaign to draw the attention of world leaders to the Millennium Goals, signed at the UN in 2000.
Roberto Coimbra, sponsored by Getty Images, gave a talk called “Saturation and masturbation: a bad combination”. The legendary creative spoke about the saturation of advertising to which the consumer is subjected today and the anxieties of creatives to achieve ideas that win awards at festivals, make them lose sight of the primary objective of advertising, which is to sell the product.
Finally, Otavio Schiavon spoke about campaigns that achieve the right formula of media convergence, and showed DDB’s efforts in the region to achieve it as a way to the advertising of the future.
In addition, for the first time a New Talent contest sponsored by Getty Images was organized and the winning duo won a trip to El Ojo de Iberoamérica 2010.
PHOTO: The Tribu DDB team.
