With the enormous and deep satisfaction you feel when you achieve a dream in life, today I share with you an incredible joy experienced by all the people at Tribu DDB, our friends, family, clients and business partners: we won our first Lion at Cannes.
As Sylvia and Claudia Poll must have felt when they won their Olympic medals, years of hard work and passionate effort have brought a few seconds of great emotion. The bronzes and silvers are not awarded on the stage of the Grand Audi at the Palais des Festivals in Cannes, but are announced briefly. For this reason, we don’t have award photos or anything like that, but a snapshot of our moment of fame on the great stage of creativity.
The award is a recognition of a process. Success is what we do every day, and when we achieve a Bronze Lion competing with the whole world, particularly in the Press, it is a clear sign that the process is going well and that things are being done slowly and with good handwriting. Or as I would put it in my blog: slowly.
The creative leadership at Tribu DDB is under the responsibility of Javier Mora and Pablo Cháves, with the support of a top-notch team. Joaquín Brenes always stands out as head of design, as well as everyone in the team up to the final artwork. The winning work for Videocentro is particularly gestated by Kenneth Prieto, as part of all the creative pressure we put on ourselves at important levels. The stunning illustration was handled by the talent, technology and passion at Marte Studio. Tribu DDB has in its key team Diego Garcia, VP and General Manager, as well as Bernal Esquivel in the Planning Department and Elizabeth Vargas in the Financial Department.
Videocentro is a very small client that has always been in the category of the spoiled, as it is a chain of video rental stores that was founded by Alberto Franco Barbier (QdDG) more than 20 years ago. As a retail company in the family circle, it has always been broad and positive towards the most daring creative avenues.
Tribu DDB is celebrating its first Lion today and it is a Bronze Lion, after having entered 9 entries in the Festival and having achieved no less than 5 finalists in print, three of them from Grupo Kativo. It is the first Lion in Central America in an ATL category (TV, Press, traditional), and confirms that it is possible.
Mr. Incredible and Russel are metal in Cannes and we are still in disbelief. It has taken us many years and an intense process to turn Tribu into a winning creative agency. We know no shortcuts and I don’t believe there is such a thing as a free lunch. Thank God, with more than 20 years of struggle, today we give ourselves permission to celebrate.
Cheers!
