I join the millions of tweets, posts, references, links and everything that adds to one of the most viral campaigns in a long time: Benetton’s Unhate. What envy! And I don’t mean the envy that some people might feel when they kiss Chavez, but the fact that we would have loved it to be from Tribu.
It takes guts to approve an idea like this, and for this reason, I place it as a perfect sample to tell you, dear client, that creativity is effective and even better when it has a high “share value”. As in this case, it is one of those ideas that is shared, whether we like it or not, whether we agree with it or not.
This campaign for The Unhate Foundation is sheer genius. I’m sure it will invite lots of comments, Likes, links, articles, opinion and everything else that generates impact when you have an extraordinary idea and a brand willing to launch it.
By the way, as soon as I pass by a Benetton store I go in and buy a shirt. Today the brand once again has a powerful meaning, especially relevant for rebels and malamansados.
By the way,have you uploaded your kiss yet?
