Press Release. San José, January 16, 2011.

Walmart Central America chose Tribu DDB as its new advertising agency in the region, in charge of its popular formats: Palí, MaxiPalí, Despensa Familiar and MaxiDespensa.

Walmart’s decision is effective immediately, and was confirmed to Tribu last Thursday by Alberto Ebrard, EVP Managing Director – Central America, as well as Santiago Sapiña, VP Marketing Central America. The assigned countries are Guatemala, Honduras, El Salvador, Nicaragua and Costa Rica.

The choice of Tribu DDB had two key components: the Central American network and its creative leadership in the region. The network was created by Tribu and installed two years ago, as a product of its recent association with DDB. The creative leadership is confirmed by Tribu DDB with its own credentials, as well as by its partners in DDB Latina.

In Guatemala, the taier / Tribu DDB is the big winner of Effies and awarded in Hispanic American festivals. Tribu DDB Panama had its first finalists in the recent Ojo de Iberoamérica. In Costa Rica, Tribu DDB has been agency of the year for three years in a row, won its first Lion at Cannes and is the winner of multiple international awards.

Tribu DDB’s presentation included high-impact cases in the popular sectors, such as BAC’s Roja, Tome Chichí by El Verdugo and Cuate Brahva’s República, to name just a few. The organization, trajectory and conditions of Tribu DDB, were also added to the other companies in the Tribu Group. The assignment includes all the media for :CAMedia, the head office that will serve the account throughout Central America.

“Starting 2012 with a new client like Walmart is a marvel,” commented Diego Garcia, VP and General Manager of Tribu DDB, “We know how to adopt, adapt and create, so we will focus on doing it effectively,” added Bernal Esquivel, General Director of Accounts and Strategic Planning. “I believe we have been preparing for 22 years to finally be ready to receive clients like Walmart in their extraordinary popular formats,” concluded Jorge Oller, President and founder of Tribu DDB.

The Walmart assignment is in addition to the recent assignment made by Movistar in Costa Rica and Guatemala, as well as new accounts such as Nestlé and Adoc. Tribu DDB is the agency of the most prestigious brands, such as BAC / Credomatic, Grupo Monge, Bridgestone, Estrella Azul, Cargill, Brahva, McDonald’s and many other top companies.