STRUGGLES OF A MAD MAN

Artículo publicado en BusinessWeek: Saatchi & Saatchi CEO Kevin Roberts toiled to make his firm a force among creative agencies. Now–in today’s splintered advertising universe–he’s scrambling to keep it relevant Kevin Roberts may well be the most successful adman of his generation. Over the past decade the British-born chief executive of Saatchi & Saatchi Worldwide […]