McCann’s isolation is a theme that is felt in the size of the void it leaves by not participating. It has decided not to compete in local creative contests, it is far from the association and since the departure of Ignacio Gómez, its creative potential has not been experienced again in its legitimate dimension. What is going on at McCann? Why has it become so separated from the country’s advertising community?
Undoubtedly, the departure of an important group of McCann executives a few years ago created a schism that at the time disturbed us all. In the first instance, because of the way in which space had been opened and sanctuary had been created for voracious and predatory practices typical of other latitudes, as well as for the blow that it generated in this great company. However, with character and wood, they turned the circumstances around and proved that bad times are always temporary, especially when it comes to a team like McCann.
For 10 years of my life I dedicated body, soul, life and heart to McCann-Erickson. In fact, I was born in advertising at McCann Costa Rica, where I took my first steps in this activity. I have a great appreciation for McCann and I have found great friends there. I also worked for McCann in Honduras and Mexico, and since then I feel like a graduate of the university that defines it forever as its alma mater.
To Gustavo Orozco and everyone at McCann Costa Rica, I send a simple invitation to approach and participate. Today more than ever I am convinced that we are all connected, and that the strength lies in our roots and the interdependence they generate. Advertising and the advertising community is better if the key players actively participate.