We must migrate from “the cheapest” to“the best we can afford“. It’s as simple as that, although achieving it can be complex. I believe it is better one good one than five cheap ones, one quality one than twenty mediocre ones, one with a very high emotional payoff, like some of my Lovemarks, than seven at a 50% discount. Besides, we know, cheap is expensive.
If only we would stop giving and asking for the cheapest, we could access a new dimension. Can you imagine German cars in such a culture? Italian shoes? Dutch tulips? English commercial productions? Swiss watches? Palo Alto developers?
The obsession with the cheapest leads to a sustained distance from the best. The cheapest, without argument, is reserved for that particular condition that occurs when you have no other choice. However, focusing on the cheapest leads to low-priced mediocrity, and the loss of many opportunities, at the time more costly, then of greater scope and effect.
If we would only concentrate on the best possible, focused on the less is more, we would agree that quality is always preferable, and we would leave aside this poor focus on the cheap and prefer the value of the best. Unless you have no other way, and your pocket or circumstances force you to go for the cheapest, we should opt for the best.
For this reason, it is up to us to create more wealth and opportunities, convinced that there is plenty for everyone, in what they call the abundance mentality. I share it and I do not allow myself the possibility of the trap of focusing on what costs the least, because almost always, it is what gives me the least.
Culture of cheapness: until when?
