Brands that ignore today’s climate crisis will pay dearly. In his words, Al Gore focuses on linking brands, business, advertising and our lives to global warming.

I add one more excerpt, in which Gore clearly inspires us to take action and be part of the second response he proposes.

Tribe for Bear’s contribution is one that we celebrate and are committed to. However, it is also a valid contribution by spending half the time in the shower, turning off the lights we don’t use, turning up the air conditioning one degree, unplugging the computer when not in use, changing lamps and light bulbs to energy efficient ones, using the car pool to go to the office, getting used to warm water instead of hot water when bathing, planting a tree or preventing them from cutting one down.
Not long ago we experienced a flood in the area of Belen in Heredia. For example, this button.