Now that we have a Wendy’s in Tribu’s neighborhood, I remembered this commercial from Saatchi NY and the creative team led by Tony Granger, precisely who won the 2007 Cannes Agency of the Year Lion a few months ago. I think you’ll enjoy it:
Interesting local strategy, when they open doors to a new concept in the world of quick service restaurants, and they don’t communicate it. They must have their reasons. In the meantime, we were in a few days ago for lunch, and although it seemed like more of the same, we enjoyed the freshness of their burgers. I, however, still prefer some good chickpeas with brown rice.
