Starting tomorrow, ASCAP and LA NACIÓN will become a single cause to encourage more advertising creativity in the country by starting the race to choose the duo that will represent us in the Young Lions Competition at the next Cannes International Festival in the south of France.

Any duo formed for this purpose or previously formed, may participate in the competition, from agencies affiliated to ASCAP or not, from universities or colleges and from any corner of the country, as long as they are less than 28 years old next June and that at least one of the couple has a good level of English. In order to win, it will be indispensable to have first-world talent and creativity, since they will compete with the best duos in the advertising world.

LA NACIÓN has become our unique and exclusive sponsor, because when Alejandro Urbina and Mariela Rodríguez heard about the initiative in the hands of ASCAP, the idea of making a difference with us in the association was ignited, and continue in this sustained search to raise the creative level of Costa Rica to world class, through this initiative as well.

Thus, the YOUNG LIONS comes to unite the two great institutions that promote advertising creativity, since LA NACIÓN is the company that has made possible the PREGONERO for almost three decades, while ASCAP is the association that organizes and makes possible the VOLCÁN, today the most important creative advertising contest in the country.

Personally, I can only celebrate the beginning of this process. To Mariela and Alejandro, a gigantic thank you from the heart of all the creative publicists of the country. To Manolo Gavilán of Ogilvy and Warren Marenco of Garnier BBDO, thank you for all your specific support in the commission in charge, and to Lilliana González, tireless executive director of ASCAP, sincere thanks as well.