From ASCAP, the association of advertising agencies in Costa Rica, transforming processes are being developed today. These unify in a creative direction of projection, without a single agency giving up even for a breath in the fierce competition that characterizes us.
In the last Caribbean, our country surpassed all others with awards from 7 different advertising agencies, including the most awarded agency of the festival, Ogilvy de Costa Rica. In the last Board of Directors, we also agreed to go strong and en bloc to compete in the Ojo de Iberoamérica, to continue consolidating our decision: to be the most creative country in the sub-region of Latin America in which we live: Central America and the Caribbean. Later on we will go for a position in the great territory where Spanish is spoken.
Focused on winning all of us, from Ogilvy to Tribu, from Garnier BBDO to Jotabeqú, from Publimark to DDB, from McCann to JWT, from Halsband to TBWA, from the smallest to the biggest, from the most winning to the last, from the most feverish to the most apathetic, all Costa Rican agencies are focusing on winning together beyond our borders.
Competition among us will always continue, but with a shared vision of how important it is to elevate the creative product with statuettes at international festivals, because only in this way we will access regional clients and projects, as well as attract the best talent in the country back to the advertising agencies.
