(By Valentina Vescovi, adlatina.com staff). The global CEO of Saatchi Saatchi, Kevin Roberts, spoke yesterday -at a press conference held at Del Campo Nazca SS- about the plans of his network and the purpose of his visit to Buenos Aires. He told about a specific new project he presented these days to Procter Gamble, generated from Pablo del Campo’s agency. Later, in a dialogue with adlatina.com, he shared his vision on how the global advertising business is structured today. “It is a basically inefficient industry,” he criticized. He also detailed his expectations regarding the management that Cynthia McFarlane is starting as president of Saatchi Saatchi for Latin America and chairwoman for U.S. Hispanic, and closed the interview talking about what happened behind the scenes when Tony Granger recently decided to leave the network.
Relaxed, spontaneous and, according to him, “happy to have escaped the New York climate”, Kevin Roberts, worldwide CEO of Saatchi Saatchi, explained yesterday during a press conference held at Del Campo Nazca Saatchi Saatchi’s facilities, the reasons for his visit to Buenos Aires.
“I come to receive inspiration, because Argentina is one of the most creative and inspiring markets I know,” Roberts admitted, and continued, “I also come to talk to the people of Procter Gamble, to continue to inspire them with the confidence I have always had.” He explained that the day before yesterday he presented Procter with a new idea generated by the Del Campo team, and that “they loved it”.
