Today will be chosen the 25 pairs of advertising creatives who will compete for the national Young Lions, and the grand prize of a trip to Cannes next June with tickets and lodging expenses covered. There they will compete with the other 34 pairs from around the world who will go for a bronze, silver or gold in the Print category.
With the emotional sponsorship of La Nación, which has placed all its resources for this cause, including the amount required for all related expenses for this competition, as well as with its full identification and all its heart, the Young Lions in our country is running and promises success, seeding of talents and ignition of engines for the next Cannes 2008 festival.
To La Nación, from all of us at ASCAP, I say it once and I will repeat it many times, thank you. To all the young people participating today, who total about 120 people, congratulations and thank you too. Today there will be 25 pairs running for the next stage, which will involve the delivery of the first brief for the first project. Then, from the 10 finalist pairs, the winners will be chosen.
Go ahead and play the ball. Run camera!